A Live Event Advertising Agency
Specialising in media planning and buying for live events, delivering ticket sales campaigns, audience development, and brand growth.
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Specialists in Advertising for Live Events & Experiential
Effectively reaching audiences for live events requires understanding of how people discover and decide to attend. The decision window is short, competition is high and campaigns need to build momentum toward a fixed date. We are a dedicated live event advertising agency with a team of media strategists who understand how to structure campaigns around that challenge, from early awareness through to the final push, opening night and beyond.
Our work spans venues, event organisers, promoters and brand sponsors looking to reach audiences for live experiences. We combine audience intelligence with media planning to ensure campaigns reach the right people at the right moment in their decision making. Whether a show at your venue, launching a new experience, growing your brand presence, or activating a sponsorship around a major live event, we are the event advertising agency that can find the right audience.
We work across...
Some of our work
Recent campaigns across a range of live events, formats and audiences.
We know Entertainment audiences
COUSIN is not a generalist agency. Our background is in entertainment, which means we have a detailed understanding of the audiences most likely to attend all types of live events and venues. We know where they spend time, how they make decisions and what moves them from awareness to action.
We are an independent live event advertising agency, which means our recommendations are driven by what is right for your campaign rather than commercial arrangements with media owners.
Industry Members
UKIE members and IPA Accelerator graduates, with a network that spans gaming, entertainment and live events.
Independent
No preferred partners, no volume commitments. Just campaigns built around your event and your audience.
Entertainment Specialists
Our entertainment background gives us a detailed understanding of the audiences most likely to attend live events in those spaces.
Live Event Advertising Services
Advertising services built around the live event campaign window, from first announcement to closing night.
Audience Intelligence
Understanding who attends events like yours, and where to find them, is the foundation of what we do. We map audience behaviours, platform preferences and interest affinities to build a clear picture of who you are trying to reach.
Media Strategy
Channel strategies based on how your audience discovers and decides to attend live events, not assumptions. Recommendations grounded in entertainment data and shaped around your event date, ticket inventory and objectives.
Media Planning
From channel selection to scheduling and phasing around your event window, we build plans designed to maximise impact in the time available. With full visibility of where your budget is going and why.
Media Buying
Live event media buying services across the full range of advertising opportunities available; social media, display and video, paid search, partnerships, television, audio, cinema, OOH, programmatic and beyond. As an independent live events media buying agency, our campaigns are driven by performance, not partnerships.
Global Execution
For brands sponsoring live events, we plan and buy the media that makes that sponsorship work harder. Reaching the right audience around an event requires a different approach to standard brand advertising, and we have the experience to make it count.
Ongoing Campaign Support
Live event campaigns require constant monitoring as the event date approaches. We track performance throughout, making data-led adjustments where required and reporting regularly so you always know where things stand.
