A Video Game Advertising Agency
Specialising in media planning and buying for the games industry, from audience inteligence to launch campaigns and ongoing player acquisition.
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Specialists in Advertising for Video Games & Gaming Campaigns
Effectively reaching gamers requires more than a presence in gaming environments. It requires understanding of the culture. We are a dedicated video game advertising agency with a team of media strategists and gaming enthusiasts who have decades of experience with this industry. From the communities that form around competitive titles to the moments that drive conversation across console, PC and mobile, we know what lands with players and what doesn't.
Our work spans the full breadth of the gaming market, from AAA publishers and indie studios to brands looking to connect with gaming audiences. We combine audience intelligence with media planning and strategy to ensure campaigns reach the right players at the right moment. Whether you're launching a new title, remastering a nostalgic IP, driving pre-orders or building long-term brand presence in the space, we are the gaming advertising agency that can get you exposure and sales.
We work across...
Some of our work
Recent campaigns across a range of titles, genres and budgets.
Embedded in the Gaming Industry
COUSIN is not a generalist agency, we're part of the gaming industry. Our team plays, follows and cares about the same campaigns we work on, ensuring you have a passionate and invested partner working across your business, with the memberships to back that up.
We are an independent video game advertising agency, which means our recommendations are driven by what is right for your campaign rather than commercial arrangements with media owners.
Industry Members
UKIE members and IPA Accelerator graduates, attending the same events as our clients.
Independent
No preferred partners, no volume commitments just campaigns for your audience and objectives.
Genre benchmarked
We can show you how your campaign performs relative to comparable gaming activations.
Gaming Advertising Services
Services built for the full gaming lifecycle, from pre-launch to post-launch and beyond.
Audience Intelligence
Understanding who plays your game, and where to find them, is the foundation of what we do. We map player communities, platform behaviours and genre affinities to build a clear picture of your audience.
Media Strategy
We build strategies based on how your audience consumes media, not assumptions. Recommendation grounded in category data and shaped around your campaign window, budget and objectives.
Media Planning
From channel selection to scheduling and phasing, we build plans designed to maximise impact across the full campaign period. With full visibility of where your budget is going and why.
Media Buying
We buy across all areas of advertising from TV, VOD, Cinema, Audio and OOH to social media, paid search, display, video and programmatic. As an independent agency, our campaigns are driven by performance, not partnerships.
Global Execution
For publishers and developers operating globally across multiple territories, we manage the complexity of multi-market video game advertising campaigns without losing local focus.
Ongoing Campaign Support
Campaigns don't end at launch. We monitor performance, providing regular reporting and making data-led adjustments where required. We value partnerships over single transactions.
