We partnered with Lilith Games on the launch of the Assassin’s Creed franchise crossover within their mobile game, AFK Arena. Briefed to raise awareness and consideration amongst Assassin’s Creed fans in each market, we delivered a digital-only campaign, including high impact takeovers and video placements on local endemic gaming sites. The campaign saw AFK Arena rocket to the top 3 in the RPG charts of each market on Android and the top 20 in both the RPG and Strategy charts on iOS. Following the success of this campaign we have continued to work with Lilith Games on the AFK Arena x Persona 5 crossover as well as the introduction of a new game mode and their anniversary promotion.