We assisted Phoenix Labs across 8 EMEA territories as they released Fae Farm in Q3 of 2023. With the game being a brand-new IP of Nintendo first party quality, a comprehensive marketing effort, including paid media, was required to bring Fae Farm to a mass market consumer. Our paid media campaign spanned 5 phases, going live with initial audience testing in May, culminating in the launch in September.
To drive reach and frequency we delivered a multi-channel approach with the goal of elevating the title, positioning it as a AAA release amongst the broader Nintendo player base. The wider marketing efforts were rewarded with Fae Farm’s nomination for the coveted ‘Nintendo Game of the Year Award’ at the 2023 Golden Joystick Awards.