We partnered with Devolver Digital on the launch of Fall Guys Ultimate Knockout across the USA, UK, Germany & France, and the subsequent four seasons post-launch. Tasked with driving awareness and purchase intent for the gameshow “battle royale” we delivered a digital and audio only campaign, including high impact takeovers on endemic gaming and lifestyle sites, podcast sponsorships, as well as social media ads across Instagram, Reddit and TikTok. The launch was a huge success with Fall Guys taking the throne as the most watched game on Twitch and sitting at the top of the Steam charts for over 2 weeks.