In November 2021 we supported our partner U&I Entertainment on the physical release of Farming Simulator 2022 in the UK and Spain. Our paid media campaign was centred around building hype and pre-order numbers via GAME in the run-up to Launch, primarily through Social traffic driving formats. During the week of release, we increased our visibility by deploying YouTube and Display takeovers on Eurogamer, aimed at reaching additional core Simulation gamers.