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In November 2021 we supported our partner U&I Entertainment on the physical release of Farming Simulator 2022 in the UK and Spain. Our paid media campaign was centred around building hype and pre-order numbers via GAME in the run-up to Launch, primarily through Social traffic driving formats. During the week of release, we increased our visibility by deploying YouTube and Display takeovers on Eurogamer, aimed at reaching additional core Simulation gamers.
Media Strategy, Planning and Implementation
Social, Video, Display
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