We partnered with Tate Multimedia to help Announce, and subsequently Launch, the return of Kao The Kangaroo. The protagonist in the game is a young Australian kangaroo fitted-out with boxing gloves, tackling various different platform puzzles across a whole host of environments. We ran multiple media campaign phases in the US and key EMEA territories, in order to grow awareness and excitement for the title. Following the release, we utilised all available remarketing data to promote an upcoming sale to any users who’d engaged with our Launch media activations.