We partnered with Devolver Digital on the launch of Loop Hero across the USA & UK markets. Tasked with driving awareness for the unique, endless RPG-roguelike we delivered a media campaign full of secrets to build intrigue and consideration for the title. Activations took place on endemic gaming sites, as well as social channels, with a focus on amplifying the reach of the campaign utilising site cross-over analysis. All ads in the campaign included secrets alluding to some of the hidden features within the game itself. Loop Hero sold over half a million copies in the first week of sales.