Working with the Topps marketing team we devised a media strategy focused on reaching Boys 6-12 using a combination of multi-media touchpoints to ensure awareness at launch was high. With a strong focus on video utilising the Lionel Messi inspired creative, we executed a campaign that delivered maximum reach for the paid-media budget across several channels. Underpinning this brand exposure was an attribution campaign capitalising on the launch brand exposure to drive low CPAs across the Topps e-commerce page.