We were tasked with running a paid digital media strategy for Hackney Empire’s annual panto, which for 2022 was Mother Goose. The aim was to build awareness for the pantomime through reaching key audiences in the top postcode areas, whilst also extending their reach into other high-indexing locations. Throughout the campaign we utilised a wide range of assets and capitalised on relevant moments to position Mother Goose in front of new, discerning audiences.
The campaign was tracked and optimised through to actual ticket sales, allowing us to determine the ROI of the media. Owed to the success of the campaign we are working on the 2023 pantomime, Aladdin.