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Working with Vismaya, we were asked to audience-profile not only existing Playne players but identify which new consumers could be interested in the product. Paid-media activations were timed around the Steam sales to ensure consumers were exposed to the product with a combined price incentive whilst our goal was to ensure ROI positivity throughout despite limited tracking capabilities. The focus was on self-serve platforms that could generate the most cost-effective traffic to store.
Media Strategy, Planning and Implementation
USA, UK, ANZ, RSA, CA
5 Rokesly Avenue, London
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