Working with Devolver Digital we planned a media campaign to support the launch of the latest iteration in the Shadow Warrior series, Shadow Warrior 3 across PC, PS4 and XB1. The activation saw a wide range of social channels, endemic gaming sites and first-party placements across console utilised to drive as much awareness as possible to our desired FPS audiences. With the developer based in Poland, we also ran some high impact DOOH formats in the vicinity of their office!