We partnered with Devolver Digital on the launch of Weird West in March 2022. The game is a stunning-looking, isometric RPG set in the American Wild West and we were tasked with presenting this new IP to relevant audience groups while communicating the game’s unique features. We utilised a mixture of media channels to deliver increased awareness and consideration, generating cut-through during a busy time for games. We developed a cross-platform digital strategy incorporating a multitude of high-impact and video formats to generate excitement around the release.