Media Planning
Translating strategy into plans that account for every stage in a product’s lifecycle; from first consumer touchpoint to launch and beyond.
Media Planning for Entertainment
Media planning for gaming and entertainment is not a generic exercise. The platforms, release windows and audience behaviours that shape an effective plan differ considerably from other sectors, and a plan built without that context tends to show in the results. We build media plans grounded in category knowledge, audience intelligence and honest benchmarks from comparable campaigns.
We're an independent and transparent media planning agency. You will know which channels we have selected and why, budget allocation across the campaign phasing arc, and expected delivery for each element of the media plan with no hidden fees.
Gaming
Media planning for gaming requires specific knowledge of the video games market - how players discover new titles, how launch windows behave, and how different genres attract different audiences across platforms, each engaging with different content. We build plans that reflect the marketing objectives of each title rather than applying a standardised approach.
Film & Streaming
Entertainment media planning for film and streaming has to account for the relationship between theatrical, broadcast and on-demand, and how audiences' viewing habits shift between them. Whether the release is a theatrical launch, a streaming premiere or a hybrid model, the media plan needs to reflect how viewing decisions are being made by the customer.
Live Events
Our media planning principles allow us to structure activity to build momentum towards any event, focussing on pre-sales, with specific triggers for adjusting spend if early performance warrants it. Even the best planning must be adaptable, and we pride ourselves on our in-campaign optimisations to deliver the most efficient results.
Media Planning Built for Entertainment
Media planning is only as useful as the thinking behind it. We build plans grounded in category knowledge, audience intelligence and honest benchmarks from comparable campaigns across gaming, film, streaming and live events. Because we have no preferred media partners and no volume commitments, every channel recommendation and budget allocation is made in the interest of your campaign. You will always know what we have selected, why we selected it, and exactly what each element is expected to deliver.
