Media Strategy
Building channel strategies for gaming, film and entertainment that are grounded in data and audience behaviour.
Entertainment & Gaming Media Strategy
Your media strategy is only as good as the understanding behind it. Before we recommend a channel, a format or a budget allocation, we build a picture of how your audience behaves across media and what the category data tells us about campaigns like yours. In gaming, film and entertainment, that context matters more than in almost any other sector. Release windows, community behaviour, platform dynamics and the endemic and non-endemic channel split all shape what an effective strategy looks like in practice.
Our media strategies are bespoke, developing and tailoring each one specifically to the game, film, event or venue. This is informed by category knowledge built across years of experience working across the gaming and entertainment markets.
Gaming
A gaming media strategy has to account for the specific dynamics of the video games market - launch windows, community behaviour, the endemic and non-endemic channel split, and the way different genres attract different audiences and engage with different content. We build strategies that fit those dynamics rather than falling back on standard entertainment planning conventions.
Film & Streaming
Building an entertainment media strategy for film and streaming requires understanding of how viewing decisions are made and what influences them at each stage. Competitive window, press coverage, social conversation and paid media all play a role depending on the title and the release platform. We build strategies that account for that complexity.
Live Events
A live event strategy is shaped by the fixed date and the finite inventory. All decisions are made in the context of the campaign window available and the audience most likely to attend. We structure activity to build momentum and excitement towards each event through targeting different audience segments at key moments rather than handling every campaign as a standard awareness campaign.
Media Strategy Built for Entertainment
Our media strategies are built on category knowledge, not general planning conventions. Because gaming, film, streaming and live events each operate with their own release dynamics, platform behaviours and audience patterns, the strategy framework that works in one sector rarely translates to another. We work exclusively in entertainment, which means the thinking behind every channel recommendation, budget allocation and campaign window comes from genuine industry experience rather than generic media planning principles.
