Call of the Wild: The Hunter - Emerald Coast DLC
Call Of The Wild: The Hunter is a realistic open-world hunting game from Expansive worlds (part of Avalanche Studios). We were tasked with creating a campaign to promote the new Emerald Coast expansion pack. This DLC saw the game venture into the breathtaking landscapes of Australia for the first time, allowing users to hunt iconic Australian animals with a new arsenal at their disposal.
We divided our paid media strategy into two phases. For the first phase, our objective was to generate interest and drive wishlists. Following this, we promoted the launch to drive awareness and convert users.
All results were tracked via Gamesight, which enabled us to attribute Installs, Reactivations and DLC Purchases to our paid media across multiple platforms. Analysis of the install results showed that ANZ was the most cost-effective territory, which was particularly interesting as typically ANZ sits outside of the core territories when running Paid for The Hunter.
Since undergoing the Emerald Coast campaign, we have worked closely with Avalanche Studios on a number of subsequent DLC updates for the Hunter, as well as attracting new users to the game via an Always-on strategy.
