The Gruffalo's Child in the West End
Following the success of our previous campaign for the West End run of The Smeds and The Smoos, we partnered again with Tall Stories to promote the West End run of The Gruffalo’s Child at The Garrick Theatre.
The campaign involved lots of audience and creative testing to evaluate the receptiveness of audiences, beyond fans of The Gruffalo, to different messaging. We also ran a separate strand of the campaign with a focus on delivering group bookings.
The campaign far exceeded the in-house sales targets!
We continue to work with Tall Stories on their West End and regional shows.
