New Franchise Entry
Nearly 3 years had elapsed since the last fully fledged title devoted to taking down the Nazi regime one slow-mo kill-cam at a time. Fortunately, January 2025 saw a return of the popular Sniper Elite series, with its 6th instalment, Resistance. The storyline sits adjacent to Sniper Elite 5, set in the lesser-known front of Southern France, where the French Resistance played a pivotal role during WWII. This would be the first iteration not to feature Karl Fairburn, the staple protagonist in the series to date, leading to some mild concerns as to how this would resonate with core fans.
To position the title as a major entry into the franchise, we attained presence in premium, big screen environments via the likes of Sky VOD and Amazon Prime Video. Furthermore, high impact and interactive activations were conducted in partnership with major Endemic partners (e.g. PC Gamer, IGN etc) to elevate the release.
Showcasing the depth of what Sniper Elite: Resistance had to offer players was also crucial to quash any misconceptions of this being an overdue DLC update. In the months preceding Launch, we helped Rebellion relay the game’s features to both core fans and to wider action sandbox/relevant war gamer audiences. Paid Social, Programmatic and Video across the likes of YouTube and Twitch were all employed to spread the word.
Campaign Highlight
Without a doubt, the campaign’s champagne moment was liaising with Future to conjure an interactive competition, offering a few lucky entrants the chance to secure a free copy of the game on day of release. Users that landed on the homepage of PC Gamer during our Launch campaign were served a high impact takeover, encouraging them to locate the hidden ‘propaganda poster’. Upon navigating around the homepage with their cursor resembling a sniper’s scope, uncovering the poster and clicking would take the user through to a bespoke landing page where they could enter the prize draw.
