FALL GUYS

ULTIMATE KNOCKOUT

We partnered with Devolver Digital on the launch of Fall Guys: Ultimate Knockout across the USA, UK, Germany &France.

Tasked with driving awareness and purchase intent for the"gameshow battle royale" we delivered a digital and audioonly campaign, including high impact takeovers on endemic gaming and lifestyle sites, podcast sponsorships, as well as social media ads across Instagram, Reddit and TikTok. The launch was a huge success with Fall Guys taking the throne as the most watched game on Twitch and sitting at the top of the Steam charts for over 2 weeks.

Task Undertaken

Media Strategy, Planning and Implementation

Territories

USA / UK / FRA / GER

Channels

Social, Video, High-Impact Display, Search, Audio

Results

#1 Steam Charts;
#1 Streamed Game on Twitch